Digital Media Specialist

Job Summary

The Digital Media Specialist (DMS) supports the College’s strategic marketing, communications, recruitment, and engagement efforts through the creation and management of digital content. Working under the direction of the Director of Marketing & Communications, the DMS develops, captures, produces, and distributes compelling content across the College’s website, social media channels, and other digital platforms.

The DMS serves as a key contributor to the College’s digital presence by maintaining website content, creating photography and video assets, supporting institutional campaigns, and producing engaging content that promotes academic programs, student success stories, college events, and community partnerships. The position receives strategic direction from and collaborates closely with the Director of Marketing & Communications to ensure all communications, campaigns, and digital media projects align with the College’s brand standards, strategic goals, and enrollment objectives.

**** Salary will commensurate with experience.

Essential Duties and Responsibilities

Website & Digital Content Management

Create, edit, publish, and maintain high-quality content for the College website.
Ensure website content remains accurate, current, user-friendly, and compliant with ADA accessibility standards.
Perform routine website updates and maintenance using the College’s content management system.
Collaborate with campus stakeholders to gather information and develop web content that supports institutional priorities.
Monitor website performance and recommend improvements to user experience, navigation, and content effectiveness.

Social Media Management

Manage and maintain the College’s social media platforms.
Develop and implement content calendars that support recruitment, enrollment, retention, community engagement, and institutional awareness goals.
Create, schedule, publish, and monitor engaging content across social media channels.
Identify emerging social media trends and opportunities to enhance audience engagement.
Monitor social media performance and prepare regular analytics reports and recommendations.

Photography, Videography & Multimedia Production

Capture and edit professional photography and video content for marketing, recruitment, instructional, and promotional purposes.
Produce multimedia storytelling content that highlights students, employees, academic programs, campus events, alumni, and community partnerships.
Organize and maintain digital photo and video archives.
Coordinate and execute photo and video shoots as needed.
Produce short-form and long-form video content for social media, website, advertising, and recruitment initiatives.

Marketing Campaign Support

Collaborate with the Director of Marketing & Communications to execute strategic marketing, communications, and recruitment campaigns.
Support enrollment outreach initiatives through the development of targeted digital content.
Assist in implementing digital advertising campaigns and promotional efforts across multiple platforms.
Contribute ideas and creative solutions that strengthen the College’s visibility, reputation, and student recruitment efforts.
Ensure all digital communications are aligned with campaign objectives and institutional priorities.

Brand Management & Collaboration

Uphold and promote the College’s brand identity, messaging, and visual standards across all digital channels.
Collaborate with the Director of Marketing & Communications and graphic designer to ensure consistency in messaging and design.
Follow the College Style Guide and established communications standards.
Work collaboratively with departments across the College to develop content that reflects the College’s mission, vision, and values.

Assessment & Reporting

Monitor and evaluate digital communication performance using available analytics platforms.
Produce regular reports measuring the effectiveness of website, social media, and digital marketing efforts.
Use analytics and audience insights to improve content strategy and campaign performance.

Additional Responsibilities

Provide excellent customer service through professional and effective communication.
Assist with campus events as needed.
Perform other digital media, marketing, communications, and promotional duties as assigned.

Knowledge, Skills, Abilities, Education and Experience Requirements

Strong understanding of digital marketing, social media strategy, and content creation.
Exceptional written, verbal, and visual communication skills.
Strong photography, videography, video editing, and multimedia storytelling skills.
Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
Proficiency in Adobe Creative Cloud, Canva, Microsoft Office Suite, and digital content management systems.
Knowledge of WordPress, HTML, CSS, and website content management practices.
Ability to maintain brand consistency across multiple communications channels.
Ability to work independently and collaboratively with team, faculty, staff, administrators, and external stakeholders.
Strong analytical skills and ability to interpret digital performance metrics.
Commitment to accessibility, inclusivity, and audience-focused communication.

Preferred Education and Experience:

Associate’s degree required; Bachelor’s degree preferred in Digital Media, Marketing, Communications, Journalism, Public Relations, Multimedia Production, or a related field.
Minimum three years of experience in digital marketing, communications, social media management, website content management, photography, videography, or related fields.
Experience working in higher education marketing and communications preferred.

Demonstrated experience developing and executing digital content strategies and campaigns.

Additional Information

Equal Opportunity Employer

The College provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, disability, genetic information, political affiliation or status as a covered veteran in accordance with all applicable federal, state, and local laws. (Policy 3.1.1)

All offers of employment are contingent upon the successful completion of a background check. Evidence of U.S. work authorization is required. It is the respective employee’s responsibility to obtain initial and continued authorization to work in the U.S. and Mitchell Community College will not provide sponsorship for employees to work in the U.S.

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