Senior Director of Marketing

• Provide vision, leadership, and strategic direction for the College’s comprehensive marketing and brand strategy aligned with institutional priorities, enrollment goals, and the NCCCS mission. 
• Develop and execute long-range, integrated marketing plans to advance brand awareness, student recruitment/retention, community engagement, and institutional reputation; use enrollment, application, market, and performance data to evaluate effectiveness and drive continuous improvement. 
• Serve as a senior advisor to the Executive Vice President on marketing trends, emerging technologies, audience behavior, and strategic opportunities; encourage innovation and experimentation with institutional accountability. 
• Serve as institutional steward of the College brand; establish and enforce brand standards, guidelines, and approvals, providing quality control for trademarks, visual identity, messaging, integrity, and tone across all channels and materials. 
• Provide strategic oversight of the College’s digital ecosystem, including the external website, ensuring usability, accessibility, performance, inclusive design standards, and alignment with institutional goals. 
• Lead social media strategy (platform alignment, content direction, brand voice, performance measurement) and oversee digital signage strategy and content deployment. 
• Integrate current and emerging marketing technologies and techniques (e.g., SEO, geo-fencing, AI-enabled tools) and oversee paid advertising and media placement strategies to ensure measurable impact, ROI, and fiscal stewardship. 
• Collaborate with academic, student, workforce, and administrative units to develop and deploy marketing strategies supporting student recruitment, enrollment, and retention; provide consultative support while ensuring brand alignment and institution-wide coordination. 
• Supervise, direct, mentor, and develop marketing staff; set expectations and foster a collaborative, high-performing team culture grounded in professionalism, ethics, and continuous learning. 
• Lead RFP and vendor selection processes; negotiate scopes, deliverables, and performance standards; manage vendor/contractor/consultant relationships; and hold vendors accountable to timelines and results. 
• Serve as budget authority for institutional marketing; administer and manage the allocated marketing budget to allocate resources strategically and maximize outcomes. 
• Establish marketing workflows, standards, and service expectations; provide guidance on complex or non-standard marketing challenges; define, track, and report marketing performance metrics with a regular cadence to executive leadership-including enrollment funnel indicator, digital/web and campaign conversions, lead generation outcomes, brand reach/engagement, and paid media performance/ROI- and own the College-wide marketing intake, prioritization, and production scheduling process with turnaround standards.
• Perform other related duties as assigned; maintain a flexible schedule to meet College needs; and demonstrate an ongoing commitment to the College mission and student success. 

Supervisory responsibilities for the following positions: Web Content Coordinator, Marketing Specialists, Digital Marketing Specialist, Social Media Specialist.

Our Values:

At Pitt Community College, our culture is built on excellence, collaboration, innovation, accountability and a student-centered focus. We expect our employees to embrace the following cultural statements:

• Every role contributes to student success.
• We treat one another with respect and work together as one team.
• We embrace creativity, adaptability, and new ideas to stay relevant.
• We act with integrity, accountability, and responsible stewardship.
• We put students first, designing programs and services that help them thrive in college, career and life.