Director of Marketing

Minimum Education/Training:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Familiarity with ADA-compliant web content, mobile-first digital strategy, and marketing to diverse student populations.
• 2 or more years of experience in WordPress web content editing and maintenance.
• Familiarity with HTML for basic website updates and troubleshooting.
• 2 or more years of experience with major social media platforms including YouTube, Instagram, Facebook, LinkedIn, and TikTok.
• 2 or more years of experience managing digital marketing campaigns across multiple platforms.
• 2 or more years of demonstrated project management experience in a creative or marketing setting.
• 2 or more years of supervisory experience overseeing creative professionals.
• 2 or more years of hands-on experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Demonstrated proficiency with AI tools and technologies relevant to marketing and digital content.
• Knowledge of the Americans with Disabilities Act and experience implementing accessibility standards and best practices across digital and physical environments.

Preferred Education/Training:

• Master’s degree in Marketing, Communications, Public Relations, or a related field.
• Experience working in or with community colleges or other educational institutions.

DEFINITION:

The Director of Marketing at Cape Fear Community College leads the development and execution of CFCC’s comprehensive marketing strategy. This pivotal role drives the college’s online presence through the strategic management of digital channels, including the college website, social media platforms, and digital advertising campaigns.

Working closely with the admissions and recruiting teams, the Director of Marketing coordinates strategic communications and marketing initiatives that align with institutional goals. The role also oversees the digital marketing team, which includes professionals in social media, graphic design, and content creation, ensuring a cohesive brand voice across all platforms.

With a focus on innovation, collaboration, and measurable impact, the Director of Marketing plays a vital role in strengthening the college’s brand, attracting and retaining students, and enhancing the institution’s visibility and reputation within the community.

SUPERVISION RECEIVED AND EXERCISED

• Receives administrative direction from the VP Marketing and Community Relations
• Exercises direct supervision over assigned community relations staff.

 

Duties & Responsibilities (Essential Functions)

 

ESSENTIAL AND OTHER IMPORTANT FUNCTION STATEMENTS–Essential and other important responsibilities and duties include, but are not limited to, the following:

Essential Functions:

• Plan, create, manage, and evaluate large-scale, multi-platform marketing campaigns emphasizing student recruitment, retention, and College program visibility.

• Supervise and mentor creative and technical staff providing guidance, timeline expectations, project oversight, constructive feedback, and opportunities for professional development. 

• Support CFCC’s website ensuring accuracy, functionality, appeal to prospective students, ADA compliance, and timely updates.
• Direct workflow using project management best practices to ensure timely execution and alignment with campaign goals.
• Collaborate with the social media team to plan and contribute to content production across social platforms, including YouTube, Instagram, Facebook, LinkedIn, and TikTok.
• Apply CRM management expertise to segment audiences, personalize communications, and evaluate campaign performance.
• Implement personalization strategies to tailor interactions based on prospective students’ preferences and behaviors.
• Monitor social media trends and analytics to develop innovative ways to engage with target audiences.
• Collaborate with the admissions team to clarify messaging and synchronize marketing efforts with recruitment timelines and enrollment objectives.
• Collaborate with internal stakeholders to support their marketing needs and promote their programs and initiatives.
• Implement and evaluate paid advertising campaigns across search, display, and social media platforms.
• Implement and evaluate mass media marketing campaigns, including TV, radio, print, and billboard advertising.
• Serve as the primary point of contact for outside advertising agencies, tracking campaign performance and spending.
• Monitor market trends, conduct market research, and analyze data to identify opportunities for improving marketing effectiveness and ROI.
• Provide regular reports on marketing performance and make data-informed recommendations for optimization.
• Collaborate with internal teams across the College to support recruitment efforts, increase retention, and promote internal events.
• Ensure brand consistency and adherence to the college’s brand guidelines in all marketing materials and communications.
• Implement personalization strategies to tailor interactions based on prospective students’ preferences and behaviors.
• Establish and maintain relationships with external partners to leverage promotional opportunities and enhance the college’s visibility.
• Stay up-to-date with industry trends, emerging marketing strategies, and technologies, and propose innovative approaches to enhance the college’s marketing efforts.
• Manage the marketing budget, ensuring resources are allocated responsibly and effectively.
• Ensure the confidentiality of sensitive information, including student and employee data and proprietary information.
• Support a culture of innovation within the community relations team, encouraging new ideas to keep pace with emerging trends and technologies.
• Facilitate regular meetings and collaborations between marketing and other departments to align strategies and initiatives.
• Identify opportunities for synergy between marketing efforts and other departments’ objectives.
• Performs other duties as assigned.

 

Qualifications

 

QUALIFICATIONS:

Knowledge of:

• Proven experience in marketing strategy development and implementation, preferably in the education sector or a similar complex organization.
• Strong leadership skills with the ability to inspire and motivate a team to achieve shared goals.
• Excellent written and verbal communication skills, with the ability to create compelling marketing messages and materials.
• Proficiency in digital marketing platforms, social media management tools, website content management systems, CRMs (preferably Element 451 or similar) AI tools, and analytics.
• Demonstrated experience in managing and coordinating multiple marketing projects simultaneously, meeting deadlines, and delivering high-quality results.
• Knowledge of graphic design principles and experience collaborating with designers to create visually appealing marketing materials.
• Familiarity with market research methodologies and data analysis techniques.
• Ability to build and maintain positive collaborative relationships with internal and external stakeholders.
• Creative thinking, problem-solving skills, and a proactive approach to identifying opportunities and overcoming challenges.
• Demonstrated commitment to maintaining confidentiality and handling sensitive information with discretion andprofessionalism.
   
  Ability To:

• Interpret and apply College goals, objectives, policies, procedures, rules, and regulations
• Communicate clearly and concisely, both orally and in writing
• Establish and maintain cooperative-working relationships with those contacted in the course of work
• Maintain effective audio-visual discrimination and perception needed for:
  1. Making observations
  2. Reading and writing
  3. Communicating with others
  4. Operating assigned equipment
  5. Handling varied tasks simultaneously
• Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following:
  1. Standing or sitting for extended periods of time
  2. Operating assigned equipment
  3. Handling varied tasks simultaneously 
• Maintain mental capacity, which allow the capability of:
  1. Making sound decisions
  2. Responding to questions
  3. Demonstrating intellectual capabilities

EXPERIENCE AND TRAINING GUIDELINES:

Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying.  A typical way to obtain the knowledge and abilities would be:

Minimum Education/Training:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Familiarity with ADA-compliant web content, mobile-first digital strategy, and marketing to diverse student populations.
• 2 or more years of experience in WordPress web content editing and maintenance.
• Familiarity with HTML for basic website updates and troubleshooting.
• 2 or more years of experience with major social media platforms including YouTube, Instagram, Facebook, LinkedIn, and TikTok.
• 2 or more years of experience managing digital marketing campaigns across multiple platforms.
• 2 or more years of demonstrated project management experience in a creative or marketing setting.
• 2 or more years of supervisory experience overseeing creative professionals.
• 2 or more years of hands-on experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Demonstrated proficiency with AI tools and technologies relevant to marketing and digital content.
• Knowledge of the Americans with Disabilities Act and experience implementing accessibility standards and best practices across digital and physical environments.

Preferred Education/Training:

• Master’s degree in Marketing, Communications, Public Relations, or a related field.
• Experience working in or with community colleges or other educational institutions.

Supplemental Information

 

Special Instructions to Applicants:

• This position REQUIRES UNOFFICIAL TRANSCRIPTS AND/OR TRAINING CERTIFICATIONS be submitted in addition to the application. Please have these documents ready to upload when applying.

• Candidates are required to submit OFFICIAL TRANSCRIPTS for all degrees obtained prior to their first day of work or hire date. If highest level of education is High School diploma or equivalent, proof of completion is required.

• Candidates who have obtained their education outside of the US and its territories must have their academic degree(s) validated, at their own expense, by an outside credential evaluation service as equivalent to the Baccalaureate or Master’s degree conferred by a regionally accredited college or university in the United States.  

• To claim veterans’ preference, all eligible persons shall submit a DD Form 214, Certificate of Release or Discharge from Active Duty, to Human Resources during the application process. Human Resources will verify eligibility.

 

STATEMENT OF NON-DISCRIMINATION

Cape Fear Community College, its faculty and staff, and the Board of Trustees are fully committed to the principles and practice of equal employment and educational opportunities. The College does not discriminate against applicants, students, or employees in any programs and activities provided on the basis of race, color, national origin, sex (including pregnancy and sexual orientation), gender (including gender identity and status as a transgender or transsexual individual), disability, religion, age, genetic information, veteran status or any other protected status as required by Title IX of the Educational Amendments of 1972, Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964 and any other applicable statutes and CFCC policies.

Apply online at CFCC Careers