Director, Student Onboarding and Recruitment

Employer

Cape Fear Community College

Job Location

Wilmington, NC

Salary Grade

$5150 PER MONTH

Benefits

Job Category

Executive/Administrative/Managerial

Application Period

Opens: 01/14/2025
Closes: 05/31/2025

Target Start Date

Expected Work Hours

FT

Employment Type

FT

Minimum Qualifications

Minimum Education/Training:

  • Bachelor’s Degree

Minimum Experience:

  • Two-three years of professional student-centered work, experience within post-secondary education.  

Preferred Qualifications

Preferred Education/Training, Experience, Skills:

  • Three-Five years of professional student-centered work, experience within post-secondary education.
  • Community College experience preferred.

Position Description

DEFINITION:

The Director of Student Onboarding and Recruitment is responsible for attracting and enrolling prospective students, ensuring a seamless and engaging onboarding experience, and fostering high impact relationships with community-based organizations and educational partners.  The director leads and provides direction to team members charged with front-line service and support to prospective and current students, faculty and staff, and the general public.  The director will implement best practices to drive student recruitment, coordinate a comprehensive new student orientation program, and deliver exceptional service throughout the student onboarding process.  In collaboration with leadership and departments across the College, this role will support the development of a comprehensive recruitment and onboarding plan, including oversight of all on-campus and off-campus recruitment events and activities.  The director should be a forward-thinking, data-informed, and collaborative professional with a passion for college access, community engagement, and student success. 
 
 SUPERVISION RECEIVED AND EXERCISED:

  • Receives general supervision from the Dean of Enrollment Services
  • Supervises Lead New Student Navigator and Information Specialists

 

Duties & Responsibilities (Essential Functions)

 

ESSENTIAL AND OTHER IMPORTANT FUNCTIONS STATEMENTS:

Essential and other important responsibilities and duties may include, but are not limited to, the following:

Essential Functions:

  • Develop and execute innovative strategies to attract and enroll prospective students, including adult learners, first-generation college students, under-represented students, high school students, and returning students.
  • Plan and manage open houses, information sessions, college fairs, and other outreach activities.
  • Provide exceptional customer service to prospective and current students, faculty and staff, visitors, and the general public who have questions or need guidance navigating the college.
  • Track, analyze, and report recruitment and enrollment data to measure success and inform decision-making.
  • Represent CFCC at community functions, school visits, and college fairs to promote the institution and its programs.  Responsible for coordinating event coverage by assigned team members, including evening and weekend functions.
  • Ensure appropriate staffing in assigned areas to provide adequate support and assistance to visitors, scheduled appointments, and incoming phone, text, chat, and email communications, including a high-volume college-wide call center.
  • Oversee the planning and implementation of the New Student Orientation program, both face-to-face and online.
  • Utilizing the college’s customer relationship management software (CRM), create a comprehensive communication plan for prospects, applicants, admitted, and registered students. Train and supervise staff in CRM work and responsibilities.
  • In collaboration with New Student Navigators, supervise, train, and coordinate activities for the Student Ambassador Program. Design group and individual tour routes, talking points, and overall assessment of student tour guides.
  • Work closely with other members of the Student Services team (Admissions, Registrar, Financial Aid, Career Coaches, Diversity Success Coordinator) to establish recruitment goals, benchmarks, and strategies.

Other Important Functions:

  • Assist in the promotion, planning, and coordination of activities and events sponsored by Student Services and Enrollment Management.
  • Participate on various college committees and other institutional activities.
  • Perform other related duties and responsibilities as assigned

 

Qualifications

 

QUALIFICATIONS:

Knowledge of:

  • Knowledge of recruitment goal setting and monitoring of targeted student populations.
  • Knowledge of student recruitment, inquiry management, and relationship based marketing.
  • Knowledge of human relations and personnel practices.
  • Knowledge of, Microsoft Office Suite, Google Suite, Student Information Systems (preferably Ellucian’s Colleague) and CRM software (preferably Element451).
  • Knowledge of successful customer service practices.
  • Knowledge of student onboarding and new student orientation best practices.
  • Experience conducting small and large group presentations.

Ability To:

  • Strong relationship-building skills.
  • Exceptional communication skills and project management skills.
  • Demonstrated ability to lead and develop a team effectively.
  • Proven track record in recruitment or related field. Perform related work as required.
  • Work well both independently and as part of a team with individuals with diverse backgrounds.
  • Communicate clearly and concisely, both orally and in writing.
  • Must be willing to work evenings and weekends as necessary.
  • Some travel is required. Must have a valid driver’s license and access to a reliable vehicle if school vehicle is not available. Driving record must be free of any moving violations.

  • Establish and maintain cooperative working relationships with those contacted in the course of work
  • Interpret and apply CFCC goals, objectives, policies, procedures, rules, and regulations
  • Maintain effective audio-visual discrimination and perception needed for:
    1. Making observations
    2. Reading and writing
    3. Communicating with others
    4. Operating assigned equipment
    5. Handling varied tasks simultaneously
  • Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following:
    1. Standing or sitting for extended periods of time
    2. Operating assigned equipment
    3. Handling varied tasks simultaneously 
    4. Bending, stooping, climbing, or lifting up to 50 pounds
  • Maintain mental capacity, which allow the capability of:
    1. Making sound decisions
    2. Responding to questions
    3. Demonstrating intellectual capabilities

EXPERIENCE AND TRAINING GUIDELINES:

Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying.  A typical way to obtain the knowledge and abilities would be:

Minimum Education/Training:

  • Bachelor’s Degree

Minimum Experience:

  • Two-three years of professional student-centered work, experience within post-secondary education.  

Preferred Education/Training, Experience, Skills:

  • Three-Five years of professional student-centered work, experience within post-secondary education.
  • Community College experience preferred.

 

Supplemental Information

 

Special Instructions to Applicants:

  • This position REQUIRES UNOFFICIAL TRANSCRIPTS AND/OR TRAINING CERTIFICATIONS be submitted in addition to the application. Please have these documents ready to upload when applying.
  • Candidates are required to submit OFFICIAL TRANSCRIPTS for all degrees obtained prior to their first day of work or hire date. If highest level of education is High School diploma or equivalent, proof of completion is required.
  • Candidates who have obtained their education outside of the US and its territories must have their academic degree(s) validated, at their own expense, by an outside credential evaluation service as equivalent to the Baccalaureate or Master’s degree conferred by a regionally accredited college or university in the United States.  
  • To claim veterans’ preference, all eligible persons shall submit a DD Form 214, Certificate of Release or Discharge from Active Duty, to Human Resources during the application process. Human Resources will verify eligibility.

 

STATEMENT OF NON-DISCRIMINATION

Cape Fear Community College, its faculty and staff, and the Board of Trustees are fully committed to the principles and practice of equal employment and educational opportunities. The College does not discriminate against applicants, students, or employees in any programs and activities provided on the basis of race, color, national origin, sex (including pregnancy and sexual orientation), gender (including gender identity and status as a transgender or transsexual individual), disability, religion, age, genetic information, veteran status or any other protected status as required by Title IX of the Educational Amendments of 1972, Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964 and any other applicable statutes and CFCC policies.

How to Apply

Apply online at CFCC Careers

Contact Info

200 West Jones Street Raleigh, North Carolina 27603

(919) 807-7100