From Pitch to Partnership: Inside the “SBCN Startup Showdown” with Small Business Center Network Director Anne Shaw

Entrepreneurs across North Carolina have a new opportunity to access training, coaching, and seed funding through the SBCN Startup Showdown, a statewide competition supported by the North Carolina Community College System, the NCCCS Foundation, and the Wells Fargo Foundation. 

In the following discussion, Anne Shaw, Executive Director of the Small Business Center Network, explores how this collaboration creates new opportunities and why the focus is on sustainable growth rather than just a single pitch. 

Q: How did the Startup Showdown program come about? 

This initiative grew from a shared commitment between the North Carolina Community College System, the North Carolina Community Colleges Foundation, and the Wells Fargo Foundation to support new business creation across North Carolina. Our Small Business Centers work with entrepreneurs every day, and we see the potential that can be unlocked when individuals have access to training, coaching, and early-stage capital. The Wells Fargo Foundation recognized the statewide reach and impact of the SBCN, and together we designed a program that strengthens our support system for aspiring founders. 

Q: Who or what was the driving force behind this initiative? 

The driving force was the desire to expand opportunity. Our partners at the Wells Fargo Foundation wanted to invest in programs that help people turn ideas into viable businesses, and the Small Business Center Network was uniquely positioned to carry that vision statewide. Within NCCCS, our Economic Development Division and our Foundation team played critical roles in building the framework, ensuring the program is accessible to entrepreneurs in every region. 

Q: How does the Startup Showdown align with the mission of the Small Business Center Network? 

The SBCN exists to help people start and grow businesses so their communities can thrive. The Startup Showdown amplifies that mission by pairing high-quality training with mentorship and a chance to compete for funding. This initiative reflects the strength of our statewide network and the power of bringing resources directly to those who need them most. 

Q: How do you—and the Small Business Center Directors—feel about this opportunity? 

Our directors are energized. They know how much talent exists in their communities, and they also know that early support can make all the difference. This program gives entrepreneurs structured guidance and a platform to share their ideas. It has sparked excitement across the state because it underscores what North Carolina does best—meeting people where they are, providing practical tools, and helping them succeed. 

Q: What makes this pitch competition different from others? 

The Startup Showdown is grounded in preparation, not just the final pitch. Participants will receive training, coaching, and resources that build long-term readiness. While the competition element is exciting, the real value lies in the skill-building that happens along the way. This is about sustainable growth, not a single moment in front of judges. 

Q: If someone is interested in applying, what should they do? 

Applications open March 1, 2026, and interested entrepreneurs can visit the Startup Showdown website to learn more and sign up for updates. Each of our 58 Small Business Centers is also available to guide applicants and help them understand the requirements. 

Q: Is the program expected to continue? 

We’re focused on delivering a strong inaugural year. Throughout the process, we’ll collect data, track outcomes, and evaluate what’s needed to grow the initiative sustainably. We’re optimistic about the future and look forward to working with our partners to determine the next steps. 

Q: What role do community colleges play in this initiative? 

Our colleges are the heart of this work. Small Business Centers are often the first point of contact for entrepreneurs looking for guidance, and they provide individualized support tailored to local needs. Through this initiative, they’ll help identify promising entrepreneurs, offer coaching, and connect participants to training that prepares them for the competition. 

Q: Are there approved photos or materials colleges can use to promote the program locally? 

Yes. The System Office will provide a statewide communications toolkit that includes social media graphics, sample language, and other assets that colleges and SBC Directors can use immediately. We want to ensure consistent, high-quality messaging across the state. 

Q: Who should media contact for additional information? 

Media inquiries should be directed to SBCN Startup Showdown Program Director April Priester at sbcnstartupshowdown@nccommunitycolleges.edu.  

The SBCN Startup Showdown is a call to action for every North Carolinian with a business dream. By leveraging the statewide reach of the Small Business Center Network and the generous support of the Wells Fargo Foundation, this program ensures that your journey is supported by expert coaching and practical resources. All aspiring innovators are encouraged to apply and take advantage of this unique opportunity to build long-term readiness and compete for the capital you need.