Anna Barrett
CakeBelle™
Supported By:
Jerry Coleman
Small Business Center Director, Cape Fear Community College
Meet the Entrepreneurs
Anna Barrett and Kevin Roberts bring complementary expertise to the team behind CakeBelle™. Anna, founder and president of Telleo, Inc., combined her background in biopharmaceutical sales, marketing, and business strategy with a passion for innovation to reimagine one of life's most celebrated traditions. Kevin, chief operating officer, contributes decades of experience in engineering, operations, and logistics, including service in the U.S. Navy's Nuclear Power Program and leadership in the telecommunications industry. Together, they have transformed an everyday challenge into an innovative solution designed for celebrations of every size.
About the Business
CakeBelle™ is an heirloom-quality serving tool designed to slice, lift, and serve cake with ease while reducing waste and enhancing presentation. As the company's patent-pending flagship product, CakeBelle™ combines thoughtful design with practical functionality to create a more elegant and memorable serving experience for weddings, birthdays, and special occasions.
About
Fayetteville native Anna Barrett is the inventor behind Wilmington-based Telleo, Inc. and its flagship brand, Cakebelle. Anna spent 15 years in biopharmaceutical account management and marketing strategy, where she developed an analytical eye for precision and quality improvement. She has now pivoted that expertise toward a category ripe for innovation: the dessert table.
Inspired to transform the messy, clumsy reality of conventional cake-cutting at milestone events, Anna created the patent-pending Cakebelle; a modern, heirloom-quality tool designed to slice, lift, and serve flawlessly while reducing food waste. Capitalizing on the 814,000 birthdays celebrated daily in the U.S., Anna is transforming the celebration experience for millions of annual weddings, holidays, and celebrations. Her strategy addresses the modern shift toward portion control and "social-media-ready" hosting aesthetics into a graceful way to slice and serve cake every time.