Kevin Roberts
CakeBelle™
Supported By:
Jerry Coleman
Small Business Center Director, Cape Fear Community College
Meet the Entrepreneurs
Anna Barrett and Kevin Roberts bring complementary expertise to the team behind CakeBelle™. Anna, founder and president of Telleo, Inc., combined her background in biopharmaceutical sales, marketing, and business strategy with a passion for innovation to reimagine one of life's most celebrated traditions. Kevin, chief operating officer, contributes decades of experience in engineering, operations, and logistics, including service in the U.S. Navy's Nuclear Power Program and leadership in the telecommunications industry. Together, they have transformed an everyday challenge into an innovative solution designed for celebrations of every size.
About the Business
CakeBelle™ is an heirloom-quality serving tool designed to slice, lift, and serve cake with ease while reducing waste and enhancing presentation. As the company's patent-pending flagship product, CakeBelle™ combines thoughtful design with practical functionality to create a more elegant and memorable serving experience for weddings, birthdays, and special occasions.
About
To power Telleo’s multi-channel market entry, Anna is joined by Durham native Kevin Roberts. A veteran of the U.S. Navy Nuclear Power Program and a 27-year leader at AT&T, Kevin brings engineering and process management to the company’s entry into the $73.2 billion global kitchenware market. Kevin’s background is defined by operational excellence; he most recently spearheaded an inventory, accounting, and fulfillment system integration for Epic Kayaks. His passion for manufacturing precision and logistical scale empowers Telleo to meet the demands of a U.S. consumer market that celebrates over 6 billion special occasions annually.
While they are dedicated to scaling through local partnerships that fuel North Carolina’s economic engine, their mission is simpler: ending the era of the 'clumsy cake crumble.' Together, this husband- and-wife team is combining engineering and aesthetics that will make you wonder how we ever celebrated the people we love without it.